The science of watching movie watching

There Will Be Blood with gaze locations of 11 viewers from TheDIEMProject on Vimeo.

Fascinating podcast from the Guardian and watching moviegoers watch movies--and what draw's their gaze.  The above clip gives a sample of how it works.   Tap the headline above to be taken to the podcast page where you can listen or download the half hour podcast.  Couldn't help but think of Hitchcock's metaphor of the filmmaker as an organist playing the audience.