Winter Hitch: Vertigo Opens Dormont-Brookline Hollywood season

Pittsburgh fans prepare for Vertigo Feb, 8th and 9th

From the ongoing series on Vertigo screenings and Hitchcock film festivals:

#1 Cochran to Sponsor Film Series at Hollywood Theater

The auto dealer is the first local organization to sponsor films at the Hollywood through the theater’s sponsorship program.

will partner with #1 Cochran for a classic film series that will play at the Dormont theater over the next few months.


The series will start with Alfred Hitchcock’s “Vertigo” on Feb. 8 and Feb. 9. The organization also plans to sponsor a showing of the musical “West Side Story,” as well as classics “Casablanca,”“Singin’ in the Rain,” and the western “Shane.”

The series is part of a sponsorship program instituted by the Friends organization that allows local businesses and individuals to sponsor a film that will play to the public at the Hollywood.

Scott Jackson, president of the Friends’ board of directors, released a statement about the partnership last week.

"The Friends board is excited about this partnership, and we hope to work with other local businesses in a similar fashion,” he said. “One of our main goals is to be a community resource and help in revitalizing Dormont’s business districts. Partnering with local businesses gives both the theater and the business additional exposure. It’s a win-win.”

In addition to business sponsorships, a monthly drawing will be held to allow individuals to pick a movie. The January winner was Dormont resident Nick Wagner, who was considering either “The Goonies” or “The Munsters” for his movie pick.

Hollywood Theater manager John Maggio said he’s excited about the partnership with #1 Cochran, as well as other partnerships that are lined up for the next few months.

“It’s very expensive to run a single-screen theater and I hope this will spur businesses and other nonprofits to get involved,” he said.

Maggio said Dormont Historical Society will sponsor a movie in March.

“We’re excited about that,” he said. “Every little bit helps. The reason there aren’t too many single-screen theaters around is because of the expense, and we need help from members of the community and the region to keep it going.”

The sponsorship program is open to any individual, nonprofit or local business that wants to sponsor a film at the Hollywood. For more information, call Hollywood Theater at 412-344-2958.